I thought it was just a rumor until I experienced it firsthand. I was walking down a long hallway at work with a coworker between meetings. At one end of the

I thought it was just a rumor until I experienced it firsthand. I was walking down a long hallway at work with a coworker between meetings. At one end of the hallway my zipper broke on my backpack. We walked and talked about backpack zippers though the corridor while I held my phone in my hand walking. She and I were talking about if you could sew in a new zipper or you'd have to buy an entirely new backpack. And if you could hand-sew in the new zipper or if you'd need a sewing machine. When we got to our next meeting we were 10 minutes early so I logged into facebook. BOOM- ZIPPER ads and backpack ads. I'd search for nothing about zippers, hadn't googled zippers, and my backpack zipper had just broken at the previous meeting. Literally the only way it could have known about that to show me those ads had been that it was listening via my microphone.