I think this market will expand to encompass much of the luxury outerwear market - if you're spending $500+ on a jacket anyways, why not spend another $100 to m

I think this market will expand to encompass much of the luxury outerwear market - if you're spending $500+ on a jacket anyways, why not spend another $100 to make it bulletproof? Seems like, as they have skus ~$300, that cost of effective bulletproofing has decreased drastically in the past decade or two.