From a biz perspective, yes, but it's different. If anything, IG works better for facebook and its users because it's more honest. It's a platform for photo an

From a biz perspective, yes, but it's different. If anything, IG works better for facebook and its users because it's more honest. It's a platform for photo and video sharing and loads of people just use it to voluntarily follow brands anyway. In some ways, instagram is facebook's distilled product - rather than a directory which became everything, it's just a feed of content, so the terms and user expectations are different.