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Instagram is better positioned for monetization because of: A) Stories and TV like content to compete with Snap B) Ads integrated into their proprietary browse
by fermienrico 8y ago
Instagram is better positioned for monetization because of:
A) Stories and TV like content to compete with Snap
B) Ads integrated into their proprietary browser (aka Instagram app)
C) Sponsored live events
They’ve essentially made a closed ecosystem without having to rely on a desktop browser and they’re more mobile centric than Facebook. Furthermore, Visual content is the basis for IG and it lends itself better for monetization.
- te_chris 8y agoFrom a biz perspective, yes, but it's different. If anything, IG works better for facebook and its users because it's more honest. It's a platform for photo and video sharing and loads of people just use it to voluntarily follow brands anyway. In some ways, instagram is facebook's distilled product - rather than a directory which became everything, it's just a feed of content, so the terms and user expectations are different.