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I don't see Google allowing this to happen, they will try to offer lower prices/extras because they need to make up for lost time and market share to leaders AW

I don't see Google allowing this to happen, they will try to offer lower prices/extras because they need to make up for lost time and market share to leaders AWS and Microsoft who are quickly pulling away as the 2 leaders in the market. Google has enough resources to accommodate any medium/large enterprises that want to switch through price and onboarding incentives. Not to mention they employ many of the world's Kubernetes developers, experts, and maintainers. The holy trinity has enough cash and willpower to keep a monopoly/monopolistic pricing from happening and there's enough business for them outside of the cloud to encourage them not to collude IMO. Not to say hybrid cloud architectures are unnecessary - they most certainly are good, and the way the industry is moving, I just don't think there will be a huge pain point over monopolistic pricing/actions.

mohaine 8y ago
It doesn't really matter that Google does. Sure it might be cheaper to use a competitor but if it will cost us 10M to migrate and test the working production workflow then it would have to be 10M cheaper to switch. This gives our current provider a strong incentive to charge us a bit extra. Say 1/4 the price of the migration. Nobody wants to start a high risk migration that would take 4 years to pay for itself. Easier to just keep paying 2.5M extra. Safer that way and it isn't their money anyway.
- deleted 8y ago
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- paulddraper 8y ago
  But cloud software will continue to come (and go) rapidly, and Google would snap up the new customers in the frothy market. AWS would have to be certain that these losses weren't more than their up-priced gains