Completely agree with the objective usability points mentioned in this. This is what Bruce Tognazzini and Don Norman both of whom were first few interface desi

Completely agree with the objective usability points mentioned in this. This is what Bruce Tognazzini and Don Norman both of whom were first few interface designers are Apple, also wrote the Human Interface Guidelines. https://www.theverge.com/2015/11/16/9743996/apple-designer-interview-bruce-tog-tognazzini-don-norman https://www.theverge.com/2015/11/16/9743996/apple-designer-i... https://www.fastcompany.com/3053406/how-apple-is-giving-design-a-bad-name https://www.fastcompany.com/3053406/how-apple-is-giving-desi... and also later Don Norman independently