Unfortunately in the ad age this is the same for everything. It's the reason you see posts like "Have scientists discovered proof of an alien megastructure?" in

Unfortunately in the ad age this is the same for everything. It's the reason you see posts like "Have scientists discovered proof of an alien megastructure?" instead of "Light dimming from distant star system defies conventional explanation." even though I think the later headline is also still quite enthralling. Things that get people clicking and active is what makes the money and so it's what gets optimized for.