Completely agree. The day they decided to go with ads there was no coming back. It's a public company now and they have an obligation towards their shareholders

Completely agree. The day they decided to go with ads there was no coming back. It's a public company now and they have an obligation towards their shareholders. Ads -> grabbing eyeballs -> evoking reactions. It's quite impossible to balance the interests of your customers(advertisers)vis users if one of them is not paying. They are too far along to do that.