You have to select the country for it to show the UK results, I already wrote that (that is a kind of personalization, isn't it?). For the Zoo, I'm not sure, do

You have to select the country for it to show the UK results, I already wrote that (that is a kind of personalization, isn't it?). For the Zoo, I'm not sure, does everyone in UK search for and visit only that most visited one and not the one in their vicinity? Then we don't even have remotely same expectations from a Search. Do people also visit the most popular "Laptop repair store" in UK regardless of where they live? Google gives me results in my area, starting from the nearest one - of course, provided it has sufficient information about your City/Zip code etc. Let's not deny that it's extremely useful in abstract (keeping aside privacy based consequences). P.S. : Had DDG been far better, they wouldn't need those Google Bangs that many users praising DDG keep finding themselves going back to.