Plus there's a certain irony in the existence of the attention economy willing to wax at length on the idea that a lot of things are more complex than 'just sto

Plus there's a certain irony in the existence of the attention economy willing to wax at length on the idea that a lot of things are more complex than 'just stop/start doing it'. 'It is difficult to get a man to understand something, when his salary depends on his not understanding it.'