I don't think the target audience is true Japanese candy connoisseurs; if anything, it's the opposite. Many people are interested in trying out Japanese candy,

I don't think the target audience is true Japanese candy connoisseurs; if anything, it's the opposite. Many people are interested in trying out Japanese candy, the issue arises in knowing where to order from and what to order. Getting a subscription service to CandyJapan offloads the choosing to a credible service. In addition to that, there's also the appeal of the surprise. Of course, this is of no benefit to you - you're simply buying this for other people. For people ordering this for themselves, however, it's kind of like being gifted something every month, an always welcome surprise.