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And yet, most of the centralised places have shut down. I'm thinking of Maple and others, which I enjoyed using in NYC, and yet they are gone now.
by Eridrus 8y ago
And yet, most of the centralised places have shut down. I'm thinking of Maple and others, which I enjoyed using in NYC, and yet they are gone now.
- petra 8y agoSince this new market is just being created, it makes sense that a lot of companies will be shut down, in that search for the best business model. One possible guess is: in this very competitive market it's really hard/expensive to get new customers. But here, UBER had a big advantage. Also, customers aren't loyal. But in the case of UBER, even if those customers change a virtual restaurant brand, they're very likely to stay in the UBER app, and UBER may have some power to guide them. And if many "virtual restaurants" share the same highly-efficient commercial kitchen, and aggregate their orders from suppliers - they still get most of the efficiencies of a large commercial kitchen.