Quite a few companies' leaders attempted to re-imagine their business as such: "We're not an X company, we're a technology company that just happen to do X" N

Quite a few companies' leaders attempted to re-imagine their business as such: "We're not an X company, we're a technology company that just happen to do X" Never bought into that BS. Never will. More often than not, they just got an ecom presence now and/or in-housed some pedestrian software dev.