The argument is completely fair and correct. Every media company supported by ads is an ad company. They market the readers, listeners, or watchers to advertise

The argument is completely fair and correct. Every media company supported by ads is an ad company. They market the readers, listeners, or watchers to advertisers. The only thing the content needs to do is attract enough people to convince someone it's worth the money to put a message in front of the gathered audience. The content doesn't have to be the "best" it just has to be the attractive enough to draw an audience. A train wreck we'll draw an audience without being good at all.