4 ms·
Has he never heard of retargeting? That model is essentially bidding on people. And I wouldnt be surprised if retargeting will become the most popular form or a
by AznHisoka 8y ago
Has he never heard of retargeting? That model is essentially bidding on people. And I wouldnt be surprised if retargeting will become the most popular form or advertising targeting.
- bkanber 8y agoHe makes the distinction later on in the article. "Google is not a search company, they're an advertising company." Google has their display network all across the internet, DDG does not. Retargeting is a popular model for advertising companies, where the retargeting follows you around the internet. Retargeting is much less valuable if you are just a search company.