3 ms·
CPM should be updated to CPK. The M in CPM is the Roman numeral for 1000. It's an archaic term, and should be replaced with the SI unit for 1000. Though coinin
by stephengillie 8y ago
CPM should be updated to CPK.
The M in CPM is the Roman numeral for 1000. It's an archaic term, and should be replaced with the SI unit for 1000. Though coining the phrase "kilo-impression" would be a stretch.
- sanderjd 8y agoI read it as "cost per Mpression".
- stephengillie 8y agoI did too, during Marketing 101 in college. And this illustrates the need to update the term.
- cletus 8y agoTechnically the M in CPM is "Mille", the French word for thousand. The origin of the term is from traditional print publishing.
- efdee 8y ago100 per cent correct.