5 ms·

> But the ads that go to the top should be the most valuable... Why? I'm not using DDG for the advertisements. I'm using them for search. > I just can't trust

> But the ads that go to the top should be the most valuable... Why? I'm not using DDG for the advertisements. I'm using them for search. > I just can't trust an ad format where I know the top click just spends the most money. This seems orthogonal to whether the actual target is a keyword or user-tracked data. If two firms want to target the same demographic (e.g., Ford and Chevy want to target 20-something Dodge Ram owners who search for 'truck'), something has to decide which advertisements to display on top.

hakfoo 8y ago
What if they actually disclosed the CPC or CPA value? I know a lot of the big-money keywords used to be things like lead-gen arbitrage in the legal and financial sector. If someone is searching for "life insurance quotes" and they see that the top advertiser is some comparison-shopping site paying $50 per click, will they still think of them as an unbiased referral service, or someone who has to bury that $50 cost somewhere?