>But the ads that go to the top should be the most valuable, not necessarily go to the buyer with the deepest pockets. It is my understanding that similar to G

>But the ads that go to the top should be the most valuable, not necessarily go to the buyer with the deepest pockets. It is my understanding that similar to Google, the first couple of links might be ads, but the rest are organic. I just did a search for a movie I like - To the right is an infobox with a blurb from Wikipedia + links to rotten tomatoes and IMDB. Under it is an amazon ad to buy a copy. The top 5 links are IMDB, Rotten Tomatoes, a definition of the word, and a trailer. Seems pretty unobtrusive and on point to me. If I wanted to buy a blu-ray of the movie I'd probably click that ad.