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Ask it this way: if Google could find a revenue model with users paying for search with no ads, would they turn off ads? Yes, probably. If Google could turn o
by dgacmu 8y ago
Ask it this way: if Google could find a revenue model with users paying for search with no ads, would they turn off ads? Yes, probably. If Google could turn off search and still make as much money just showing ads? No.
(The vast majority of Google's ad revenue comes.from search advertising.)
Google is a search company that depends critically on ads to exist. It also has an advertising company component to it, but the core value is search.
Otherwise, you'd have to conclude that duckduckgo is also an advertising company. Neither of those statements is correct.
This sound bite quip about Google tries to reduce a large and complex business to one word, which doesn't serve accuracy or truth.
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- crispyporkbites 8y ago> If Google could turn off search and still make as much money just showing ads? No. You're not serious right? Google doesn't run a search engine for the fun of it, they're a for-profit company, if they can pull out an extra margin without search they would do that immediately. The core value is absolutely not search, search is an acquisition channel to bring in customers to click on ads. No one is paying them for searches. You're right that DDG is an advertising company as well, who also have search as their primary (only?) acquistion channel. However their customer base is specifically looking for alternatives to google and one of the core value propositions of that is to have privacy and minimal user tracking.
- dgacmu 8y agoYou're confusing source of revenue with source of value. Both Google and DDG offer value by providing desirable search results (and other services). As I said: for both companies, the revenue source is fungible. The core value is not. DDG would still be DDG with a different revenue model. It would not be DDG without search.
- deleted 8y ago[deleted]