The writing skill speaks for itself. I followed every single link she included, and was utterly engaged by every word and entry. I suppose there is also the as

The writing skill speaks for itself. I followed every single link she included, and was utterly engaged by every word and entry. I suppose there is also the aspect that she is engaging different types of readers (foodies, techies, entrepreneurs, etc), but honestly I was ready to buy the sauce three paragraphs into my first read.