"Crossing the Chasm" (http://en.wikipedia.org/wiki/Crossing_the_Chasm http://en.wikipedia.org/wiki/Crossing_the_Chasm) is part of the conventional wisdom in Sil

"Crossing the Chasm" (http://en.wikipedia.org/wiki/Crossing_the_Chasm http://en.wikipedia.org/wiki/Crossing_the_Chasm) is part of the conventional wisdom in Silicon Valley. You're expected to have some struggles as you try and go from the early adopter to the mainstream market.