I think he's referring to Jeremy Schoemaker (a.k.a Mr. Shoemoney) who awarded Netflix trials as part of a Nebraska Cornhuskers (a college football team) trivia

I think he's referring to Jeremy Schoemaker (a.k.a Mr. Shoemoney) who awarded Netflix trials as part of a Nebraska Cornhuskers (a college football team) trivia quiz. This was mentioned in Jeremy's Mixergy interview (http://mixergy.com/shoemoney-ads/ http://mixergy.com/shoemoney-ads/), and probably other places as well.