3 ms·
I asked that exact question at the meetup: They said it's a secret formula based on a lot of "data analsis". Basically to me this smells like a lot of manual w
by orliesaurus 8y ago
I asked that exact question at the meetup: They said it's a secret formula based on a lot of "data analsis".
Basically to me this smells like a lot of manual work by a team of humans, reading through countless of YT comments and reddit posts to understand exactly how a target audience reacts and "thinks" to various subjects.
But I could be wrong because they didn't say anything too specific but just "data analysis" which could be anything?!
The example with h3h3 they described as a successful campaign, was a vibrating toothbrush - electric and all that jazz, after being featured in the video "en passant", they drove so much traffic to the sponsor's webpage that their ecommerce timedout/crashed.
- ben_jones 8y agoIt seems a bit like FUD to me. Crashing a eCommerce page often speaks more to the poor quality of the site then to the volume of traffic generated. Maybe I'm too cynical, but where's the real proof that they are consistently worth the value?
- orliesaurus 8y agoThey made a lot of money selling those toothbrushes, they were very happy with the marketing campaign ran through h3h3
- kthejoker2 8y agoYouTube provides a lot of similar analytics as Facebook - the demographic profiles of channels, similarity scores, ad metrics, etc to advertisers. So most of the analysis is done by Youtube but with some snapshotting you can start to find trends, subsegments, seasonality ...
- orliesaurus 8y agoNot enough data from those reports to vet good influencers imho...