The only people willing to do an entire video for a free sample are people without a monetisable audience. The only people willing to do a video for free are pe

The only people willing to do an entire video for a free sample are people without a monetisable audience. The only people willing to do a video for free are people who are most interested in receiving free stuff. The key to influencer marketing is in the name. You must identify people who can influence your market, your goal is to use _their_ brand to add value to yours. Nike don't sponsor people who play for their local pub football team, they sponsor word class players. I'm sure you'll find that almost every one of the YouTubers chosen for this experiment are churning out video after video of candy box samples they've received to an audience of nobody.