It's not scamming, it's marketing. The customers aren't committing to anything more than a simple mouse click. Scamming would be telling them they get one thing

It's not scamming, it's marketing. The customers aren't committing to anything more than a simple mouse click. Scamming would be telling them they get one thing and then giving them another on checkout or form submit. This is no different than hanging a "50% off everything" sign in front of a store with fine print that says "except for certain marked items"