I have very very rarely used photoshop macros. Obviously power users will be hard to make switch, however there is a whole lot of people paying for "less power

I have very very rarely used photoshop macros. Obviously power users will be hard to make switch, however there is a whole lot of people paying for "less powerful" code editors because they have a much lower barrier to entry and do the things way want to do better, bringing up textmate vs emacs at least to me strengthens the argument.