What you quoted does not at all warrant the response you offered, nor shame on the author. The notion that human behavior can be manipulated and shaped by care

What you quoted does not at all warrant the response you offered, nor shame on the author. The notion that human behavior can be manipulated and shaped by careful modulation of input is not remotely new, and it's developed considerably over many decades. If you don't agree with or understand this, and would like sources, please say so and I'll gladly offer them when I'm at a keyboard.