You can have the right goal in mind and execute terribly on it. I think Microsoft has done this a lot in the past. Mobile is the standout example, but even the

You can have the right goal in mind and execute terribly on it. I think Microsoft has done this a lot in the past. Mobile is the standout example, but even the Skype debacle had some good intentions. Microsoft had a super fragmented ecosystem of "Windows Live", Office, MSN, Skype.. I think it was noble to try and unify everything under one login. But they tried to push said login down the throats of unsuspecting Windows users (that more often that not didn't use that MS ecosystem but instead used Google's), and (IMO) ruined Skype's usability in the process. I don't know what the _right_ way of doing it was, but this certainly wasn't it.