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While I do agree with you that we are great for newbies you'd be surprised at the number of tech-savvy clients we have who simply don't have time to be their ow

by cwilson 16y ago

While I do agree with you that we are great for newbies you'd be surprised at the number of tech-savvy clients we have who simply don't have time to be their own IT guy anymore. This may mean our messaging needs to be revised completely, but I don't think it's true that we're for newbies only. Case in point: Most of our income now comes from very large WordPress sites serving millions of page views and terabytes of traffic. These customers want to focus on their business and not keeping their site up. In fact when we do change up our messaging it may be split down the middle. One part newbie friendly WordPress and one part enterprise level services for a fraction of the cost.

thwarted 16y ago
Case in point: Most of our income now comes from very large WordPress sites serving millions of page views and terabytes of traffic. These customers want to focus on their business and not keeping their site up. Shouldn't keeping the site up one of the businesses of a company that runs webservices that serve millions of pages and terabytes of traffic?
lionhearted 16y ago
> In fact when we do change up our messaging it may be split down the middle. One part newbie friendly WordPress and one part enterprise level services for a fraction of the cost. I think that'd be smart. One page of features and benefits on why an established blogger should migrate to WP Engine and how much easier and better it'll be there, and one page on how WP Engine makes things super easy and high quality for people just starting out. You're charging premium pricing on the low end, so you'd need to justify that with a lot of features about easy and straightforward it is, and why someone should host with you for $50/month instead of $10/month for shared hosting. The message on the established end would have to be different - about better economies of scale and lowered money or time costs. They're really two very different market segments - I saw your service, and thought it would be suitable and good for a newbie, and something I'd recommend to a non-tech-savvy individual who wants things to just work. I didn't see the value on the high end to migrate there, but it sounds like you do have that value - the challenge now would be to communicate it on the page. It might be easier if you wrote different marketing materials/positioning for each segment. Good luck, it's a cool service and you guys all seem like very good people, and I wish you the best with the company.

by cwilson 16y ago

thwarted 16y ago

Case in point: Most of our income now comes from very large WordPress sites serving millions of page views and terabytes of traffic. These customers want to focus on their business and not keeping their site up. Shouldn't keeping the site up one of the businesses of a company that runs webservices that serve millions of pages and terabytes of traffic?

lionhearted 16y ago

> In fact when we do change up our messaging it may be split down the middle. One part newbie friendly WordPress and one part enterprise level services for a fraction of the cost. I think that'd be smart. One page of features and benefits on why an established blogger should migrate to WP Engine and how much easier and better it'll be there, and one page on how WP Engine makes things super easy and high quality for people just starting out. You're charging premium pricing on the low end, so you'd need to justify that with a lot of features about easy and straightforward it is, and why someone should host with you for $50/month instead of $10/month for shared hosting. The message on the established end would have to be different - about better economies of scale and lowered money or time costs. They're really two very different market segments - I saw your service, and thought it would be suitable and good for a newbie, and something I'd recommend to a non-tech-savvy individual who wants things to just work. I didn't see the value on the high end to migrate there, but it sounds like you do have that value - the challenge now would be to communicate it on the page. It might be easier if you wrote different marketing materials/positioning for each segment. Good luck, it's a cool service and you guys all seem like very good people, and I wish you the best with the company.