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Google probably thought "Hey, what's the coolest part of Berlin, where we'd make engineers happy to be in?" and that's about it. "Subtleties"[1] about why it's
by lallysingh 8y ago
Google probably thought "Hey, what's the coolest part of Berlin, where we'd make engineers happy to be in?" and that's about it. "Subtleties"[1] about why it's cool, or what its response to Google being there, probably weren't considered.
After the selection had occurred, the procurement machine had been tasked and at that point it takes a lot of resistance to stop that machinery.
[1] For some real estate group in Google determining office locations.
- dao- 8y agoYep, that's roughly how it must have went. They even hired a friend of mine to come up with PR strategies against the resistance. Needless to say, it didn't work out.
- HillaryBriss 8y ago> ...what's the coolest part of Berlin, where we'd make engineers happy to be in? but i also wonder: does Google consider itself to be one of the "cool kids?" i mean, when it tries to create a new campus like this, does Google think it will be welcomed with open arms?
- lallysingh 8y agoIt still does. I think that shine has been wearing a little thin the last year, but generally it does.