I'm about to build a feature for my startup that puts a widget on our customers' websites. The fields on their site need to be customizable by them. Sure, I c

I'm about to build a feature for my startup that puts a widget on our customers' websites. The fields on their site need to be customizable by them. Sure, I could have a regular SQL table with `fieldname` and `value`, but that table will get crowded quickly. So I think I'll use the schema-less aspect of NoSQL to try this out. NB: I haven't played w/ any implementations yet, so if someone out there wants to persuade me to go a different route, please do so!