Is this "here's an article talking about the corporate culture of company X" a recent thing (I can recall Netflix and Amazon recently at least), or is it a long

Is this "here's an article talking about the corporate culture of company X" a recent thing (I can recall Netflix and Amazon recently at least), or is it a long-running trend? (has this happened to IBM, Oracle, GM, American Airlines, etc?) I suspect the latter, but honestly once I get the gist I stop reading, so I've likely forgotten many such articles. If it's long-running, is there any common thread between them? Do they target companies that have extreme cultures...or do they just target big companies and describe the cultures in extreme ways?