Disclaimer: I work for Fitbit, but don't speak for Fitbit. According to the article below, an estimated 52% of Apple Watch sales in 2017 were Series 2 or earli

Disclaimer: I work for Fitbit, but don't speak for Fitbit. According to the article below, an estimated 52% of Apple Watch sales in 2017 were Series 2 or earlier. So in 2017 the most appealing feature of an Apple Watch was a lower price. This is not a sustainable business model. You could find older Apple Watches during the holidays for $200. What Apple is trying to do, and I dearly hope they succeed at it, is to create a product so appealing that people will buy the latest edition at full price. I think such a success would take pressure off Fitbit's market. My personal opinion, though, is that Fitbit's product lineup in 2018 ia better positioned than ever to compete with deeply discounted Apple Watches. Of course there's the Fitbit Versa, but smart features are even getting into the basic tracker line with Charge 3 getting app notifications, and Charge 3 Special Edition getting NFC payments. https://investorplace.com/2018/02/holiday-apple-watch-sales-record/ https://investorplace.com/2018/02/holiday-apple-watch-sales-...