Your use of the word "target" scares me :) As RawTruthHurts stated: "Call me crazy, but I expect an icon to behave as an icon.." I too am one of those people

Your use of the word "target" scares me :) As RawTruthHurts stated: "Call me crazy, but I expect an icon to behave as an icon.." I too am one of those people that draw lines in the sand, and when these lines are crossed I make it my business to kick them out (adblockers, hosts file, VPN, firewall). I do this to keep my headspace intact, or with the minimum noise. Market (aka profit) drives things, and it is a greedy monster with infinite appetite. There are many willing to "innovate" (flash ads were considered as innovation once)(so was medicine). Since it is a cat-mouse/bigger mousetrap game, regulation will always be 10 steps behind, meanwhile we need to maintain our sanity and find ways to keep these distractions at bay. My time is my time, I don't want to see a movie in an icon. Glad to know the technology is there (perhaps focus on curing cancer instead???), and not everything needs to be redefined, so that <insert-ad-company-name> can display more ads.