The other thing they are very good at is marketing, both to consumers and to potential employees. I think this is largely thanks to the cult of personality arou

The other thing they are very good at is marketing, both to consumers and to potential employees. I think this is largely thanks to the cult of personality around Elon Musk. I don’t really mean that in a bad way either. If they can retain the engineering talent that has been making their cars (which is by no means guaranteed, from the stories I’ve heard of working conditions) then I think they have a good chance of catching up in the areas where they currently lag behind other companies.