The thing is ISPs almost became a commodity until we figured out we could get higher speeds with cable infrastructure. We all remember the local phone company o

The thing is ISPs almost became a commodity until we figured out we could get higher speeds with cable infrastructure. We all remember the local phone company offering dial-up back in the 90s. In many European countries, ISPs are a commodity since the owners of the cable have to provide access to anyone at reasonable market rates. That's why the fight for net neutrality is so important.