Yeah - but I wonder how long this kind of thing (I was just thinking "unethical goldmine") will last because it puts two parts of the business model of Facebook

Yeah - but I wonder how long this kind of thing (I was just thinking "unethical goldmine") will last because it puts two parts of the business model of Facebook at risk. 1) the (laughable) idea that Facebook is a trustworthy place to put all your drunken photos to share with your future employers, parents-in-law etc, which drives up adoption rates amongst the public 2) the likelihood that Facebook is doing very similar (but probably marginally more privacy-sensitive) deals with the same privacy-infringing companies as RapLeaf, and that they don't want their rates to decrease per naked identity sold on the basis of increased competition and a comparatively worse infoset compared with what the apps are providing to RapLeaf and friends A profit share probably isn't interesting for FB if you agree with the analysis above, so my bet is that they're going to try to come down hard on the apps that are doing this.