The color is fine as a branding point, it's just the large block of what I would describe as neon chick yellow completely throws one off if not expecting it. It

The color is fine as a branding point, it's just the large block of what I would describe as neon chick yellow completely throws one off if not expecting it. Its a color that would work beautifully for the logo and some highlights. As it is I feel is too much on the main page and I really don't like it on the other pages to the sides, though I think its great as a border to the search bar. My advice? Try to invert the colors on the main page and make only the logo yellow (and to the bag in white or something like that, and use another color or maybe just the base color enhanced by shadows. And remove the yellow bars to the side on the other pages, and perhaps only use a single yellow horizontal bar to separate sections. Edit: Use the yellow for details and highlights only (and of course the logo) not for big chunks of design.