Sure, if they can have you pay _and_ sell or monetize your data and habits on the side, so much the better. People paid for their Vizio TVs, and that didn't (a

Sure, if they can have you pay _and_ sell or monetize your data and habits on the side, so much the better. People paid for their Vizio TVs, and that didn't (and largely still doesn't) stop them from "being the product" when Vizio decided to collect and sell viewing data. In the ISP space it similarly goes well beyond them just being a pipe for all the ad-supported tracking garbage you're downloading, they of course want to get directly in on the action as well.