> So Apple is the one big technology player whose interests are most closely aligned with the consumer in terms of supporting data privacy. That's assuming tha

> So Apple is the one big technology player whose interests are most closely aligned with the consumer in terms of supporting data privacy. That's assuming that "the user" (whatever that means) is valuing their privacy more than the free services they receive. I don't think such a statement can generally be applied to the public at large. It's great to have options (ways to pay for services/phones/etc) that don't mean you have to give up your privacy and then let users decide what's best for them, but I wouldn't make generalizations that most users would definitely prefer one other over the other.