Agree. The issue though is anyone - CEO or Company - taking a moral position, when really it's just a tactic to benefit themselves. The two can overlap, surely

Agree. The issue though is anyone - CEO or Company - taking a moral position, when really it's just a tactic to benefit themselves. The two can overlap, surely, and in 'good capitalism' they mostly do. But let's not talk about Cooks 'heart' being in the 'right place'. His 'current product strategy' is in 'the right place' :)