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I saw a very popular seasonal KitKat stand within Seibu department store when I was visiting Japan, and I didn't notice any other tourist-looking people around.

I saw a very popular seasonal KitKat stand within Seibu department store when I was visiting Japan, and I didn't notice any other tourist-looking people around. Is it possible that it's just not popular in the convenience store market, but is more popular in competition with all of the higher-end sweets people were constantly giving me, talking about, and eating while I was there?

timcederman 8y ago
This is what I saw too.
wst_ 8y ago
Maybe magic of department store. You put the same thing in Tokyu Store and the same in depaato, make sure to overprice it. People will buy from depaato. Probably for a gift. It just works like that in Japan. Plenty of KitKats is in my local Tokyu Store - no one is buying them. I never saw anyone in my office eating KitKat even once. They eat plenty of other sweets, often local. Also no one ever brought it as a travel gift (omiyage.)