Johnny is right in pointing out that this is simply called advertising, and is part of contracting. He's also entirely correct in pointing out that in the world

Johnny is right in pointing out that this is simply called advertising, and is part of contracting. He's also entirely correct in pointing out that in the world of software all you really need to do is produce something. I think the best way to go about writing a 'reverse' job application is generally "don't." Trying to copy The Oatmeal, adding in cute images, and other 'fun' gags to show you think freely (only when compared to an average 9-5er) doesn't make your software any better. Give me someone who wants to create software that they feel passionately about, and can also express that, and leave the XKCD comics at home. The photographer Rick Sammon has said a few times "Before people care how much you know, they want to know how much you care." Personality is great in any application, but if you walked into an office with a comic strip, we'd point you to one of the city newspapers.