"I can buy DRM-free music from Amazon and play it on my iPod, so what's the problem?" Amazon can't sell DRM'ed mp3s with any degree of success because they won

"I can buy DRM-free music from Amazon and play it on my iPod, so what's the problem?" Amazon can't sell DRM'ed mp3s with any degree of success because they won't play on ipods. Apparently they figure if they can break the ITMS stranglehold they'll be able to offer music only in their DRM & hopefully further restrict or shut out the ipod. Classic content owner's mistake of overvaluing the content, and undervaluing the platform.