What's hard is to not base a company on data. When you have more than a billion of active users, and you don't have just another app, you have the entire operat

What's hard is to not base a company on data. When you have more than a billion of active users, and you don't have just another app, you have the entire operating system and you are the sole gatekeeper to third party applications. How many investors did Apple lose for not data mining users? Look at the P/E of Google and Facebook and then look at the P/E of Apple... Apple sweats every dime of their $1T valuation.