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VR does seem like the logical next device frontier for Apple, but Oculus really has a significant early-mover advantage. I don't agree that it's exactly a mista
by acconrad 8y ago
VR does seem like the logical next device frontier for Apple, but Oculus really has a significant early-mover advantage. I don't agree that it's exactly a mistake to have bought Oculus, but I do think we're still 5-10 years out from mass adoption (which also makes it a great time to get involved as a tech person and claim your niche!)
- news_to_me 8y agoWhy doesn't Apple just buy Oculus off of Facebook? Seems like a good match to me.
- jarsin 8y agoI'd rather they just buy SNE and get the best selling VR headset along with the best selling game console, movie content, music content, mobile components, etc, etc, etc :)
- pjmlp 8y agoGiven how Apple game consoles sold in the past, better not.
- lozaning 8y agoI can only imagine how expensive Apple branded Memory Stick Dues would be. All the expense of apple mixed with Sony's love for proprietary stuff. Count me out for this one.
- jarsin 8y agoAll I hear is ka-ching ka-ching ka-ching. Music to investors ears :)
- toast0 8y agoWhen has first (early) mover advantage been used successfully against Apple? Certainly not in portable music players, smart phones, or smart watches. I have no doubt Apple could convince people it invented VR as well.
- ChicagoBoy11 8y agoNah -- they'll called it immersive reality or digital reality or something like that and people will go apeshit with this paradigm-shifting tech.
- dkrich 8y ago> When has first (early) mover advantage been used successfully against Apple? Maps, streaming music, video, voice assistant, home speakers, browsers...
- swlkr 8y agoApple’s strength is hardware, but you’re right they are behind in these areas
- wlesieutre 8y agoSpeaking of hardware, Apple's A-series processors have a significant lead over Qualcomm's Snapdragon, which Oculus is stuck with for their standalone Quest headset. If they do make a VR / AR headset, that's going to translate into better performance and/or longer battery life than their competitors.
- taeric 8y agoWatches and fitness trackers are doing well against them. That said, convergence is huge and I wouldn't bet against them.
- npunt 8y agoDepends on how you interpret the data. IDC's latest report shows growth from Chinese brands (Xiaomi & Huawei) selling pretty basic wearables to Chinese audiences, but Fitbit & others have been dropping, and Garmin is only slightly up (4.1% to Apple's 38.4% YoY growth). The big split the report cites is as markets mature they want more sophisticated wearables, which plays to ecosystem strengths of Apple. Garmin et al (even Android smartwatches) aren't likely to create / purchase the tech that can compete since Apple seems to be pouring big $ into health tech, so I'm not sure the future looks good for other brands. https://www.idc.com/getdoc.jsp?containerId=prUS44247418 https://www.idc.com/getdoc.jsp?containerId=prUS44247418
- buboard 8y agoin what way? Oculus is still an extremely niche product that even hardcore gamers are reluctant to buy, waiting for better veersions.
- cjCamel 8y agoI don't think Apple are behind on the tech for VR/AR. They have the pretty much everything they need in place to release a mobile VR or AR device when they choose to. They've probably already got the AR developer mindshare, and no-one is near them for mass adoption of mobile wearable tech (watch+ear buds).
- cjCamel 8y agoAlso, hello from a fellow Conrad!