Why not both? Apple's market strategy was already primed towards a privacy-focused stance, since their profit center is selling physical devices. Thus, when pr

Why not both? Apple's market strategy was already primed towards a privacy-focused stance, since their profit center is selling physical devices. Thus, when privacy becomes a Big Deal in the world, Tim doesn't have to push hard to get Apple to line up with his beliefs. If Apple had been an advertising-focused company before Snowden, I doubt we'd be seeing as hard a push as they're giving right now.