This is really interesting - I never though about this before. A quick quote that gets to the meat for those too lazy to read: Look at the example of a typica

This is really interesting - I never though about this before. A quick quote that gets to the meat for those too lazy to read: Look at the example of a typical large bank, he illustrated. Such an institution deals with “100 million events a month.” Yet, few of these events are actually captured and linked to the accumulated intelligence on the back end. Ranadivé pointed out that when he goes to an ATM, the first question he is asked is whether he wants to conduct the transaction in English or Spanish. “All this infrastructure, and the bank doesn’t know that I use English, even though I’ve gone to their ATMs zillions of times,” he said.