> I don't understand why people are opposed to collecting and making use of it. Because: > Personal information is extremely valuable. The main problem isn't

> I don't understand why people are opposed to collecting and making use of it. Because: > Personal information is extremely valuable. The main problem isn't making use of personal information, but using it in such a way where it is not clear to the user as to what is being collected by whom, and what is the value they're getting back for that information. Moreover, is is extremely hard to know about and control leakage of that info to parties you didn't consent to directly.