> that's not really how we observe what these cards are capable of I think you may be looking at what most benchmarks show, which is often high/ultra details,

> that's not really how we observe what these cards are capable of I think you may be looking at what most benchmarks show, which is often high/ultra details, with AA. Yes, you can compare cards better by putting them through their paces, and showing that card A handles a heavy load better than B, but most games look amazing _right now_ on lesser settings at 4k, on the 1070, even if it's certainly eclipsed by better cards. (I also agree with you on the affordability front.) Just about any game that came out before last year will look amazing, and I've been able to run pretty much every game that I have at high-ish (other than antialiasing) settings quite happily. You're absolutely right that $300 is a lot better target than $400, though.